Business Analysis 101: A Beginner’s Guide with an E-commerce Case Study
If you’re thinking of becoming a Business Analyst but you’re not quite sure what the role involves or how to get started- you’re in the right place.
Maybe you’ve read a few articles, seen job ads, or heard about how BAs work on tech and business projects… but it still feels vague. What do Business Analysts actually do? How do they contribute to a project? And what skills do you need to become one?
Business Analysis 101 is here to clear all of that up.
This course is designed specifically for beginners– whether you’re transitioning into tech, trying to choose your next career move, or just curious about Business Analysis. We’ll walk you through what a Business Analyst does step by step, using a relatable e-commerce case study built around a fictional platform.
🔹 How Business Analysts bridge the gap between business and technology
🔹 The step-by-step flow of a BA’s work on a real-world-style project
🔹 How to gather and document requirements
🔹 How to identify and work with stakeholders
🔹 How to create key BA deliverables like process flows, use case diagrams, and user stories
🔹 The different analysis techniques used to solve problems and recommend solutions
🔹 Practical tips for launching your own BA career
Most courses throw a lot of theory at you and leave you more confused than when you started.
This one is different.
We focus on clarity. You’ll follow the journey of a Business Analyst as they work on a project- from the very beginning (idea stage) to the end (handover or implementation). You’ll see the exact techniques used at each stage, why they matter, and how a BA adds value.
By the time you’re done, you’ll have a solid, practical understanding of:
✅ What a Business Analyst actually does
✅ How a BA approaches problems and drives change
✅ What tools and techniques they use across a typical project
✅ How you can begin to position yourself for a BA role
✅ Easy-to-follow video lessons
✅ A guided case study (Artisans Konnect – a fictional e-commerce platform)
✅ Downloadable templates and diagrams
✅ Certificate of Completion
✅ Bonus content: Career transition tips + CV tips for new BAs
✅ Access to a private support group
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Anyone curious about becoming a Business Analyst
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Career changers who want to enter tech (without learning to code!)
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Recent graduates or early professionals looking for a clear direction
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Nigerians or immigrants in the UK, US, Canada, Australia etc. who want to enter the BA space
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People who’ve taken BA theory courses but still feel confused about the actual work
📍 100% Online – Learn at your own pace
📍 6-months access to all content
📍 Optional monthly live Q&A sessions for feedback and support
📍 Mobile-friendly – Learn from anywhere
