BA101: A Beginner’s Guide to Business Analysis is an introductory course designed for anyone considering a career in business analysis. Using a relatable e-commerce case study — Artisans Konnect — the course breaks down the fundamentals of business analysis, the role of a business analyst, and the types of projects BAs work on. Through easy-to-understand lessons and practical examples, learners will discover what a typical day looks like for a business analyst and how to start building the skills needed to succeed in the field. Whether you're transitioning careers or just curious about the profession, BA101 is your first step into the world of business analysis.