Build the Skills to Lead Digital Products
Digital product managers decide what gets built, for whom, and why. The BCS Practitioner Certificate in Digital Product Management proves you can do this well: managing stakeholders, analysing markets, running the product delivery lifecycle, choosing development techniques and taking products to market. It is framework-independent, so it applies whether your organisation uses Scrum, Kanban, SAFe or a more traditional approach.
Our prep course is self-paced and based on our live classes. You watch the recorded live sessions taught by your coach, in your own time, with the same explanations, examples and exam tips that live participants received.
This Course Is For You If One or More of the Following Are Applicable…
- You are a product manager, product owner or aspiring product manager who wants a recognised qualification
- You are a business analyst, project manager or digital professional moving into product roles
- You work on digital products or services and want a structured understanding of product management
- You want to study for a BCS certificate around work and family, at your own pace
What You Will Learn
The course follows the BCS Practitioner Certificate in Digital Product Management syllabus, which covers five areas:
1. Effective Stakeholder Management and Communication (15%): The role of the product manager. Identifying stakeholders with the stakeholder wheel, the power/interest grid, RACI, communication methods, emotional intelligence and cultural awareness, gaining buy-in, and problem-solving techniques.
2. The Internal and External Environment and Market Analysis (20%): PESTLE, Porter’s Five Forces, VMOST and resource audit. Aligning commercial considerations with strategy, legal and ethical requirements, value chain analysis, customer research, market sizing, horizon scanning, budgets and pricing models.
3. The Product Delivery Lifecycle (25%): Product vision and roadmaps, personas, lifecycle stages from concept to monitoring, when to pivot, risk management, quality assurance and control, testing approaches (MVP, A/B and multivariate testing) and product KPIs and metrics.
4. Product Development Techniques (25%): Prioritisation (RICE, MoSCoW, Kano), business cases, user stories and use cases, development approaches (Scrum, Kanban, SAFe, Lean, user-centred design, Waterfall), the minimum viable product, prototyping and sustainable product development.
5. Methods and Techniques of Marketing (15%): User acquisition models, the 4Ps and the business model canvas, digital marketing (social media, SEO, SEM, PR, email) and the strengths and weaknesses of different advertising methods.
BCS Practitioner Certificate in Digital Product Management- Exam Information
| Exam format | 40 multiple choice questions |
| Duration | 90 minutes |
| Pass mark | 65%: 26 out of 40 correct |
| Prerequisites | None |
| Delivery | Digital: invigilated online exam |
| Open book | No- no materials permitted in the exam |
On Exam Day
The exam is an invigilated online exam, accessed at the date and time you are registered to attend. No materials may be taken into the exam.
How it Works
Step 1: Enroll and Get Access. Once payment is confirmed, login details are sent and all content is available immediately. Access is granted immediately for online GBP payments, and within 24 hours for Naira payments.
Step 2: Work Through the Recorded Live Sessions. Watch the recorded sessions from our live classes, in your own time. Sessions cover stakeholder management and communication, the internal and external environment, market analysis, the product delivery lifecycle, product development techniques, and methods and techniques of marketing.
Step 3: Revise with the Study Notes. Use the downloadable Digital Product Management study notes (PDF) to consolidate each topic.
Step 4: Take the Practice Tests. Sit the practice tests timed, in the style of the BCS exam, and review your answers to find and close any gaps.
Step 5: Book Your Exam and Pass. Book your exam through us, or choose the Course + Exam bundle so it is included.
Is this a live class or self-paced? It is self-paced, based on our live classes. You get the recordings of the live sessions, so you learn from real teaching and discussion, but you study whenever it suits you.
Do I need product management experience? There are no formal prerequisites for the exam. Experience of product, project or business analysis work helps, but is not required.
Is the exam included in the course price? No. The course-only option covers preparation. Choose the Course + Exam bundle if you want the exam included, or book the exam separately.
Which delivery approach does the certificate follow? None in particular. The certificate is framework-independent and covers Agile approaches such as Scrum and Kanban as well as more traditional ones.
Can I pay in Naira? Yes. Choose “Pay via Bank Transfer” in the Pricing & Enrollment tab. Access is granted within 24 hours of payment being confirmed.
Pricing & Enrollment
Option 1: Course Only (Self-Paced)
| Price | ||
|---|---|---|
| Pay in GBP | £99 | Enroll Now |
| Pay in Naira | ₦200,000 | Pay via Bank Transfer |
Option 2: Exam Only
| Price | ||
|---|---|---|
| Pay in GBP | £250 | Book Exam |
| Pay in Naira | ₦500,000 | Pay via Bank Transfer |
Option 3: Course + Exam Bundle (⭐Best Value)
| Price | ||
|---|---|---|
| Pay in GBP | £319 | Enroll & Book |
| Pay in Naira | ₦640,000 | Pay via Bank Transfer |
